GOAT × Peras USA – Brand Integration » Read more ›

CLIENT: Peras USA

GOAT × PERAS USA – BRAND INTEGRATION

This promotional piece was created for a collaboration between Peras USA and

Sony Pictures Animation’s GOAT. The objective was to integrate the brand naturally

into the world of the film while preserving the visual style, energy, and

cinematic quality of the original animation.

My work focused on incorporating the Peras USA identity and product into selected movie scenes. This included logo placement, product integration, and visual interactions

between the pears and the film’s characters. Each branded element was carefully composited to match the original shots, taking into account perspective, movement, lighting,

depth, and color so the additions would feel like part of the animated environment rather than graphics placed over the footage.

In addition to modifying existing scenes, I created several new promotional shots using official movie assets. These scenes do not appear in the film and were developed

specifically for the campaign. I combined and animated the provided elements to reproduce the movie’s look and feel, creating new interactions between the characters,

basketball action, and the Peras USA product.

I was also responsible for editing the complete promotional video, selecting and arranging the footage, building the rhythm of the piece, and connecting the branded scenes

with the film material and final campaign artwork. The portfolio breakdown presents comparisons between the original footage and the completed branded shots, followed

by the additional scenes created exclusively for the promotion.

My role

Brand Integration · Product Placement · Compositing · Motion Graphics · Custom Scene Creation · Video Editing