GARFIELD Movie × Peras USA – Brand Integration » Read more ›

CLIENT: Peras USA

GARFIELD Movie × PERAS USA – BRAND INTEGRATION

This promotional piece was created for a collaboration between Peras USA and

Sony Pictures Animation’s The Garfield Movie. The objective was to integrate the brand product

naturally into the world of the film while preserving the visual style, energy, and

cinematic quality of the original animation.

My work focused on incorporating the Peras USA product into selected movie scenes. This included product integration, and visual interactions

between the pears and the film’s characters. Each element was carefully composited to match the original shots, taking into account perspective, movement, lighting,

depth, and color so the additions would feel like part of the animated environment rather than graphics placed over the footage.

I was also responsible for editing the complete promotional video, selecting and arranging the footage, building the rhythm of the piece, and connecting the branded scenes

with the film material and final campaign artwork. The portfolio breakdown presents comparisons between the original footage and the completed product integrated shots.

My role

Product Placement · Compositing · Motion Graphics · Video Editing